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New Mexico State University

New Mexico State University

2016-2017 Undergraduate Catalog


DEGREE: Bachelor of Business Administration

MAJOR-Marketing

OPTION: Marketing

Major Courses (24 credits)

MKTG 310Marketing Research

3 cr.

MKTG 489Strategy and Policy

3 cr.

Electives in Marketing, upper division

18 cr.

Note: The marketing major is offered through a Online Distance Education Degree Completion Program as well. Program information is available on the College of Business website: http://business.nmsu.edu/academics/undergraduate/online-programs/


OPTION: PGA Golf Management

Major Courses (33 credits)

MKTG 180PGA Golf Management Freshman Orientation

3 cr.

MKTG 181Level 1, PGA's PGM Education Program (Part 1)

3 cr.

MKTG 280Level 1, PGA's PGM Education Program (Part 2)

3 cr.

MKTG 281Level 1, PGA's PGM Education Program (Part 3)

1.5 cr.

MKTG 310Marketing Research

3 cr.

MKTG 313Retail Management

3 cr.

MKTG 380Level 2, PGA's PGM Education Program (Part 1)

1.5 cr.

MKTG 381Level 2, PGA's PGM Education Program (Part 2)

1.5 cr.

MKTG 480Level 3, PGA's PGM Education Program (Part 1)

1.5 cr.

MKTG 481Level 2, PGA's PGM Education Program (Part 2)/ Final Experience

3 cr.

Elective in Marketing, upper division

9 cr.

Note: Students must apply separately to the PGA Golf Management Program for acceptance. Acceptance is limited to the fall of every year.

Other PGA Golf Management Requirements (7 credits)

HORT 377Introduction to Turfgrass Management

4 cr. (3+3P)

HRTM 420Club Management and Marketing

3 cr.

HRTM 450Special Topics

1-4 cr.